The Group+1
May 7, 2026OTB Group and Google Cloud Launch AI-Powered Hyper-Personalized Shopping Experiences
OTB introduces new Virtual Try-On technology to empower client advisors with personalized, Google Cloud AI-powered styling experiences
We were among the first to recognize the potential of the virtual world to enhance the experience in the fashion industry.
Introduction
OTB’s Approach to Digital Innovation
OTB invests in digital innovation to develop new ways for consumers to interact with the Group’s brands and to expand its offering of digital products and experiences.
Innovation
Virtual Experiences
Brave Virtual Xperience develops virtual products to connect younger customers to fashion and lifestyle brands.
Innovation
AURA
We joined the AURA Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands
Other news
Innovation+1
Apr 28, 2026Stefano Rosso appointed Chairman of Aura Blockchain Consortium
Aura Blockchain Consortium announces the appointment of Stefano Rosso as its new Chairman
The Group+2
Mar 13, 2026OTB Group presents sustainability and technology progress to His Majesty King Charles III during a Fashion Task Force meeting of the Sustainable Markets Initiative
OTB met His Majesty King Charles III at Buckingham Palace during a private session with the Sustainable Market’s Initiative’s Fashion Task Force, chaired by Federico Marchetti