Innovation+1
Apr 28, 2026Stefano Rosso appointed Chairman of Aura Blockchain Consortium
Aura Blockchain Consortium announces the appointment of Stefano Rosso as its new Chairman
We lead innovation in the virtual world to enhance the whole fashion experience
Introduction
OTB approach to digital innovation
OTB embraces consumer-centric digital innovation and advanced technologies to transform ideas into distinctive and responsible creations.
Innovation
Virtual Experiences
Brave Virtual Xperience develops virtual products to connect younger customers to fashion and lifestyle brands.
Innovation
AURA
We joined the AURA Blockchain Consortium to contribute to set industry standards related to innovation, transparency, and blockchain technology for luxury brands
Other news
The Group+2
Mar 13, 2026OTB Group presents sustainability and technology progress to His Majesty King Charles III during a Fashion Task Force meeting of the Sustainable Markets Initiative
OTB met His Majesty King Charles III at Buckingham Palace during a private session with the Sustainable Market’s Initiative’s Fashion Task Force, chaired by Federico Marchetti
The Group+4
Jun 5, 2024OTB certifies authenticity and registers all Jil Sander, Maison Margiela and Marni products on blockchain
The Group is the first member of the Aura Blockchain Consortium to provide its customers with a digital authenticity certificate for all the products of its luxury brands, with full integration of blockchain registration in its production processes and the insertion of an NFC chip in every garment or accessory