2024 represented a year of consolidation and growth for OTB
Thanks to a long-term strategy focused on investments targeting direct channels, in 2024 the Group further strengthened its retail business both in markets where it was already present and by entering new geographical areas to seize opportunities in high-potential countries.
2024 ended with a turnover of 1.8 billion euros. Net Sales amounted to 1.7 billion, reflecting the general downturn that affected the wholesale channel. In contrast, sales increased in direct channels (+7.4%), Maison Margiela and Diesel performed satisfactorily, and the growth in highly strategic markets such as Japan (+16.3%) and North America (+13.3%) offset the slowdown in the Chinese market.
While strengthening the Group’s presence in consolidated strategic areas, in 2024, investments also focused on entering new high-growth potential geographical areas, such as the Middle East, through the joint venture agreement with Chalhoub Group to reinforce the direct presence of luxury brands in the region, and through the Group's entry into the Mexican market, by establishing a local legal entity and opening approximately 50 new stores over the next five years.
OTB has also acquired the majority stake in Calzaturificio Stephen, the Group's historical supplier and excellence in high-end footwear production.
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OTB is renewing its sponsorship of ITS Contest 2025, an initiative launched in 2002, which over the years has discovered many of the most talented designers in the international fashion industry
Jil Sander and OTB Group are pleased to announce the appointment of Simone Bellotti as Creative Director with immediate effect
The Group consolidates its position in the market, with major investments in direct channels and high-potential geographical areas, growth in Japan and North America, Diesel and Maison Margiela record positive performance
