Maison Margiela
MAISON MARGIELA is a Parisian Haute Couture house founded on the principles of non-conformity and subversion of norms
- Founded
- 1988, Paris
- Website
- maisonmargiela.com
The Brand
MAISON MARGIELA is a Parisian Haute Couture house founded on the principles of non-conformity and subversion of norms. Traditional dress codes are inverted and redefined in an analytical wardrobe for the digital age. Driven by instinct, Maison Margiela is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Revolutionary and cutting-edge, the Maison’s raison d’etre is the philosophy of Belgian designer Martin Margiela, who founded the fashion house in 1988. Maison Margiela’s distinguishing elements, notably its blank, white label with four stitches, its numerical code and the use of brush-stroked white paint, continue to represent the Maison’s signature today.
The Maison celebrates unconventional aesthetics and embraces the philosophy that fashion is an artistic expression rather than a cult for personality.
Daring and ambiguous, Maison Margiela designs Haute Couture (“Artisanal”), women’s and men’s ready-to-wear, bags, shoes, small leather goods, fine jewelry, fragrances, interior design objects and MM6, its contemporary line.
Maison Margiela has developed a strong online retail presence and a worldwide boutique network with a signature store design and a unique customer experience. Additionally, the brand is present in key department and multi-brand stores across Europe, the United States and Asia.
History
Maison Margiela is a French fashion house founded by Belgian designer Martin Margiela.
Maison Margiela is a Parisian Haute Couture house founded on ideas of nonconformity and the subversion of norms. Collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Revolutionary and cutting-edge, the Maison’s premise observes the philosophies of the Belgian designer Martin Margiela, who founded the house in 1988. Among Maison Margiela’s historical signatures are the blank, white label and its four stitches, the numeric coding, and the use of brush-stroked white paint, which continue to signify the hand of the Maison today.
Maison Margiela has held the Haute Couture appellation since 2012. The house became part of the OTB Group in 2002.
Gallery
Other news
OTB Group launches a new solidarity initiative in the European stores of its brands in support of the OTB Foundation
Customers of the Diesel, Jil Sander, Maison Margiela, Marni and Brave Kid direct stores across Europe will be able to make cashless donations to help raise funds for the projects of the Group’s Foundation
The OTB brands Viktor&Rolf, Diesel, Maison Margiela and Marni take centre stage at the “Memorabile. Ipermoda” exhibition at the MAXXI Museum in collaboration with the National Chamber for Italian Fashion
Some of the most memorable and iconic creations of the four OTB Group brands have been selected by the exhibition curator, Maria Luisa Frisa, as examples of dialogue between art, museum and contemporary fashion