Amiri

The modern luxury house AMIRI sits alongside the most established designer brand names in the world. Over the years, the brand has garnered a loyal clientele seeking a unique DNA that mingles the California lifestyle with exceptional savoir-faire.

From its nascent influences in West Coast skate and music culture, AMIRI has carved its own path in the luxury fashion space. A sense of authenticity and independence, so intrinsically American, has remained the brand's focus in its ascent from a buzzworthy LA-based menswear brand to the global house it is today.

Rooted in California, the brand’s trajectory follows a clear global strategy, with biannual shows at Paris Fashion Week, and a robust international wholesale business that includes permanent branded spaces in leading retailers such as Bergdorf Goodman in New York, Neiman Marcus in Beverly Hills, Galeries Lafayette in Paris, Selfridges & Harrods in London, Harvey Nichols in Dubai, Lane Crawford in Chinese Mainland and Hong Kong, to name a few, as well as distribution through leading specialty stores and online retailers around the world.

The opening of AMIRI’s first retail boutique and flagship on Rodeo Drive in 2020 was a turning point for the brand. An immersive experience, it solidified the contemporary translation of the Californian lifestyle and the streetwise, sophisticated expression of American fashion that AMIRI has come to embody.

Since 2021, retail has expanded at a rapid pace, with notable store openings in New York, Las Vegas, Miami, Atlanta, Houston, and Chicago, as well as international locations in Shanghai, Nanjing, Tokyo, and Dubai.

Mike Amiri began his career in fashion hand-crafting unique stage pieces for legendary L.A. performers. Inspired by compelling, heroic figures, the designer explored a unique D.I.Y. sensibility with his hand-embellished, one-off creations that riffed on the countercultural influences of his youth.

In 2014, Mike established AMIRI in his hometown of Los Angeles. While remaining connected to his West Coast roots and maverick spirit, he has built a global fashion house with a bold artistic vision that is proudly steeped in Americana and refined, world-class craftsmanship.

In 2018, Mike was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards.

In 2019, 2021, 2022, and 2023 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards. In 2021, Amiri launched The AMIRI Prize, an independent award and talent incubator.

With its second edition in 2023, the prize spotlights the unique and varied voices shaping the future, committed creatives who demonstrate a sense of purpose, personality, and originality reflecting Mike Amiri’s own path.