The agreement combines Diesel’s bold, fearless and provocative style with the unique craftsmanship, innovation and distribution capabilities of EssilorLuxottica, building on the first collaboration the two companies successfully started in 2022
OTB and Chalhoub Group signed a strategic joint venture agreement to significantly expand the presence of OTB’s luxury brands in the region
The Group is the first member of the Aura Blockchain Consortium to provide its customers with a digital authenticity certificate for all the products of its luxury brands, with full integration of blockchain registration in its production processes and the insertion of an NFC chip in every garment or accessory
